TOTO LTD. (Headquartered in Fukuoka Prefecture, Japan; President: Shinya Tamura) is pleased to announce that cumulative shipments of its "WASHLET”※1,the electric toilet seat with bidet function surpassed 70 million units in November 2025 (total of seat-type and WASHLET integrated toilets, Japan and overseas combined). Since its launch in June 1980, 45 years and five months later, the product has been adopted for a variety of purposes, including residential and public restrooms※2. Demand is also growing further in overseas markets, including the Americas, Europe, and Asia, where the company continues to promote the product in a way that is rooted in each region. Additionally, "NEOREST LS-W/AS-W," released in August 2025, adds a function that uses a sensor to scan droppings and measures the condition of the stool in conjunction with an app, proposing new value through "supporting health journey."
※1 WASHLET is a registered trademark of TOTO LTD.
※2 At TOTO, we refer to restrooms in all facilities other than homes, such as commercial facilities, transportation facilities, offices, and schools, as public restrooms.
NEOREST LS-W/AS-W, released in August 2025, is part of the NEOREST series of WASHLET integrated toilets that combine design and function at an advanced level. The stool scanning sensor built into the WASHLET automatically measures the shape (hardness), color, and amount of stool as it falls during use. The measured data is sent to the TOTO Wellness app, which provides information on the condition and trends of daily bowel movements, as well as lifestyle awareness. TOTO proposes "Daily Wellness," a healthy habit that can be maintained effortlessly and naturally.
WASHLET® sales expand worldwide
Sales in overseas regions
Overseas sales of WASHLET began in the United States in the late 1980s. Pursuing the lifestyles, cultures, and design preferences of each country, we now have bases in 18 countries and regions and sell our products in over 100 countries. Demand for WASHLET is increasing, particularly in the Americas, Asia/Oceania, and Europe, which are identified as growth segments in the TOTO Group's shared value creation strategy, "TOTO WILL2030." In 2019, when the cumulative total reached 50 million units, the overseas sales ratio was approximately 27%, but in the most recent year of 2024, the overseas sales ratio will exceed 30%. In particular, the Americas has seen the highest growth rate over the past five years. Since entering the market, we have been steadily promoting WASHLET by providing opportunities for people to try them out, in order to expand our sales channels. We are currently in the popularization phase, and are seeing significant growth thanks to the development of social media, the increase in inbound tourism, and the sudden rise in awareness of cleanliness after COVID-19. We will continue to strive to further expand the places where we can purchase our products, including our main channels, building material stores (Kitchen & Bath Shop), e-commerce, and large retailers, as well as to improve our services, including maintenance and repairs.
After-service to boost WASHLET🄬 sales
As WASHLET sales expand overseas, the need for improved repair skills and service is also increasing. We are focusing on improving the skills of our service staff so that we can provide our customers with the same after-service system as in Japan. We continue to work to ensure that appropriate repairs and service based on TOTO standards can be provided anywhere in the world. As part of this, we are holding the "World Service Masters" in 2023, in which service staff from around the world participate, with the aim of continuing to hone their repair and customer service skills and helping each other improve.
History of WASHLET®
Major external recognition of WASHLET®
| Year | Name of award / recognition | Evaluation body | Awarded products / technologies (year of release) |
| 1993 | GOOD DESING AWARD | Japan Institute of Design Promotion | NEOREST EX(1993) |
| 2002 | GOOD DESING AWARD | Japan Institute of Design Promotion | NEOREST EX1 (2002) |
| 2005 | Monodzukuri Nippon Grand Award | The Ministry of Economy, Trade and Industry (METI), Prime Minister's Prize | The development of NEOREST |
| 2006 | GOOD DESING AWARD | Japan Institute of Design Promotion | NEOREST A (2006) |
| 2009 | iF Design Award | iF International Forum Design | NEOREST AH(2007) |
| Red Dot Design Awards | Nordrhein Westfalen Design Center | NEOREST AH(2007) NEOREST series / LE |
|
| GOOD DESIGN LONG LIFE DESIGN AWARD |
Japan Institute of Design Promotion | NEOREST | |
| 2012 | Certificated Mechanical Engineering Heritage | The Japan Society of Mechanical Engineers | WASHLET G(1980) |
| 2013 | Red Dot Design Awards | Nordrhein Westfalen Design Center | WASHLET D Shape |
| 2014 | iF Design Award | iF International Forum Design | NEOREST GH NEOREST XHII NEOREST 750H |
| 2015 | iF Design Award | iF International Forum Design | NEOREST AC, WASHLET SG Standalone WC and WASHLET |
| Red Dot Design Awards | Nordrhein Westfalen Design Center | NEOREST RH (2015) | |
| 2016 | iF Design Award | iF International Forum Design | NEOREST DH (2015) |
| Red Dot Design Awards | Nordrhein Westfalen Design Center | NEOREST DH (2015) | |
| 2018 | iF Design Award | iF International Forum Design | NEOREST NX (2017) |
| Red Dot Design Awards | Nordrhein Westfalen Design Center | NEOREST NX (2017) | |
| GREEN GOOD DESIGN AWARD | The Chicago Athenaeum Museum of Architecture and Design The European Centre for Architecture Art Design and Urban Studies | WASHLET with E WATER+ | |
| Gold Selection Award | Japan Industrial Design Association (JIDA) | NEOREST NX (2017) | |
| 2019 | iF Design Award | iF International Forum Design | NEOREST AH/RH (2017) WASHLET RX |
| 2020 | Red Dot Design Awards | Nordrhein Westfalen Design Center | NEOREST DH (2017) Instantly heated water WASHLET |
| iF Design Award | iF International Forum Design | WASHLET RW/SW WASHLET SX |
|
| Building Engineering Heritage Award | Japanese Association of Building Mechanical and Electrical Engineers (JABMEE) | NEOREST EX (1993) | |
| 2021 | iF Design Award | iF International Forum Design | WASHLET G5 |
| Red Dot Design Awards | Nordrhein Westfalen Design Center | WASHLET G5 | |
| 2021 | iF Design Award | iF International Forum Design | NEOREST LS/AS |
| Red Dot Design Awards | Nordrhein Westfalen Design Center | NEOREST LS/RS | |
| 2023 | iF Design Award | iF International Forum Design | NEOREST WX |
| Red Dot Design Awards | Nordrhein Westfalen Design Center | NEOREST WX | |
| GREEN GOOD DESIGN AWARDS | The Chicago Athenaeum Museum of Architecture and Design The European Centre for Architecture Art Design and Urban Studies | NEOREST NX/LS/AS/RS (2022) |
The name of the evaluation organization is that of the year the award was given.
Reference : Expand WASHLET® in the world
With the desire to provide a comfortable and clean toilet space to customers around the world, TOTO's overseas bases are promoting the delivery of WASHLET to retail stores and well-known facilities used by many customers, particularly hotels, as a place for customers to experience the product. Case studies of adoption are also introduced on the TOTO global website※3.
