TOTO MUSEUM Celebrates 10th Anniversary

TOTO LTD. (Headquartered in Kitakyushu City, Fukuoka Prefecture; President: Shinya Tamura) is proud to announce that TOTO Museum (Director: Junichi Koga), which it operates, celebrated its 10th anniversary on August 28, 2025. The total number of visitors has surpassed 600,000*¹, and with guests from over 80 countries and regions, the museum welcomes many visitors from both Japan and abroad.

Founded in 1917, at a time when sewerage systems were not yet widespread in Japan, TOTO began manufacturing sanitary ware, including flush toilets, with the goal of realizing a healthy and cultural lifestyle for the public. Subsequently, along with the modernization of Japan, plumbing technology, products, and services have made remarkable progress, transforming our lives into something richer and more comfortable. Believing that it is essential to correctly understand and pass on our founding spirit and history for TOTO to continue developing alongside society, we opened the TOTO MUSEUM in August 2015 as part of our 100th-anniversary commemorative project.

In our shared value creation strategy, TOTO WILL2030, established in 2021, TOTO is committed to "Relationships" as one of its key materiality issues. In line with this, we are promoting social contribution and community coexistence activities, communicating water-related culture, and fostering architectural culture. As part of its efforts to nurture the next generation, TOTO MUSEUM contributes to the development of the local community by accepting social studies tours for elementary and junior high school students, as well as SDGs School Trips*² for high school students. various programs that create opportunities for interaction with the exhibitors. Moving forward, we aim to be an attractive facility that serves as a point of contact for our customers and various other stakeholders, and as a landmark that communicates the TOTO brand to the world from our founding place of Kokura.

TOTO MUSEUM
https://jp.toto.com/en/knowledge/visit/museum/

The number of visitors transition

The number of visitors has continued to increase since the museum opened, and after the COVID-19 pandemic, we have been welcoming guests at a pace of 100,000 per year. In July 2025, the total number of visitors surpassed 600,000. Additionally, due to the influence of inbound tourism, the number of international visitors is increasing annually, with guests from over 80 countries and regions to date. In fiscal 2024, the number of international visitors exceeded 8,000, accounting for approximately 12% of the total.

History of TOTO MUSEUM

Exhibition Rooms

First Exhibition Room
This room primarily introduces the founding roots, history, and development of TOTO, beginning with the trading company "Morimura-gumi." It also exhibits Japan's first domestically produced seated flush toilet and tableware that supported TOTO for about 50 years from its establishment. Additionally, it explains some of the manufacturing processes for TOTO products.

Second Exhibition Room
The "TOTO's Principles Corner" uses panels to introduce the philosophies and teachings of the predecessors who built the foundation of TOTO and how these have been passed down to each business. In addition, the "Evolution of Plumbing Products" corner introduces the changes in Japanese living spaces and exhibits representative products that became symbols of their time, including sanitary ware, faucets, and WASHLET*3, which TOTO has created over the years, as well as products installed in famous buildings.

Third Exhibition Room (Global Gallery)
This area exhibits products sold worldwide, sorted by region, including the Americas, Mainland China, Asia & Oceania, and Europe. It introduces how the company aims to become TOTO of that country and develops products tailored to the needs of each region.

Special Exhibition Room
The exhibitions here are rotated between permanent exhibitions, special exhibitions, and traveling exhibitions from the "TOTO GALLERY・MA." As part of its support for the next generation of culture, TOTO operates "TOTO GALLERY・MA," a specialized gallery for architecture and design, in Nogizaka, Tokyo. To share the architectural culture showcased there from the founding location of Kitakyushu, Kokura, a traveling exhibition is held once a year at TOTO MUSEUM.

Social Contribution Activities Corner
TOTO is committed to social contribution activities that effectively utilize management resources to solve social issues at a national, regional, and global level. In 2005, the company established TOTO Water Environment Fund to support organizations working on water-related environmental activities both domestically and internationally. This section introduces TOTO's social contribution activities rooted in each region and the initiatives of TOTO Water Environment Fund.

Fine Ceramics Corner
Since 1976, TOTO has fully entered into the research of fine ceramics and has been promoting its ceramics business by utilizing the technologies and expertise cultivated over nearly 100 years, mainly in sanitary ware. It exhibits actual structural components, electrostatic chucks, and other items, introducing TOTO's fine ceramics that support the information society by providing key parts.

TOTO MUSEUM Overveiw

＜Facility Overview＞